Think about the last time you used a phone book. Perhaps you were ordering a pizza, looking for a plumber, or phoning your child's school. You probably had to look through hundreds of thousands of out-of-town numbers before you found the listing you wanted.
Now imagine that you owned a pizza place or plumbing business. Like other local businesses, most of your customers come from your town. But if your only yellow pages advertising option is a conglomerate directory that serves several hundred thousand far-flung consumers, you're forced to spend a very significant amount of money marketing your business to areas where you will never develop customers. The HomePages® Directories provide a simple solution for both buyers and sellers: a phone book that is convenient for consumers and targeted and cost effective for advertisers.
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