Loyalty on Demand

Doug Prather recognized HomePages Text Marketing as a solution to the loyalty program he wanted to establish. Other loyalty programs he had investigated required heavy investments in expensive card readers, custom loyalty cards that would often be thrown away, and significant back office management.

With HomePages Text Marketing, he saw that there would be no equipment investment or cards required, and that he could send unlimited messages directly to the customers most likely to respond.

Going Up – Going Down

Doug’s plans are to use Text Marketing to inform customers of the upcoming changes in gas prices.

- Before the price increases, he wants to send a message informing customers to fill up before the price goes up at 1:30 PM

- Before the price decreases, he wants to send a message to customers telling them to wait until after 1:30 PM because the price will be going down.

He knows that there is only miniscule cost from customers deferring their fuel purchase, but he knows that the messages will endear customers to his stores.  Plus he LOVES the UNLIMITED TEXTING on the HomePages Text Marketing program.

He told me that he can’t do much traditional advertising because his stores are so far apart.

Hey good lookin’ Can I buy you a drink?

After discussing with Doug what some of our other gas station customers such as BP and Shell are doing with HomePages Text Marketing, he’s going to reward subscribers with an immediate discount on an item in the store. Imagine joining his text list and instantly receiving a free large fountain drink.

This will encourage someone who intends to only purchase fuel to come into the store where they will probably purchase other items. Many of the discounts he intends to offer are provided by manufacturers, so he has no out of pocket cost.

How do I love thee? Let me count the ways . . .

Important reasons he chose HomePages Text Marketing are:

1. He wanted to make sure the system is reliable and easily managed by an administrative person on his staff.

2. He wanted to ensure that his cost is controlled, and he liked the flat annual fee with unlimited subscribers and messaging.

3. He liked the back office support with full service coaching should his team need it.

4. He liked that he could control the messages sent to people already subscribed to the system.

We’re smokin’!

He plans on expanding the program to their chain of Smoker’s Host Discount Tobacco and Liquidation Closeout retail stores next.

This is another great use of HomePages Text Marketing to grow a local business.